Mark Millan, Data Instincts
(707) 836-0300,


Data Instincts adds More Talent for Servicing and Expansion of its On-line Resource Directory for e-Commerce and eCRM

Santa Rosa, CA -- May 9, 2000 -- Effective February, Data Instincts has contracted with Helder Sebastiao and Laura Duty, adding them to Data Instincts' roster of talent. " Helder adds tremendous value in terms of strategic planning and integration of traditional and interactive marketing programs to all our client's projects. Laura has been handling logistics and coordinating content for web development. " explained Mark Millan, the founder of Data Instincts. " Our site Directory and Consulting Services continues to grow and we are fortunate to have Laura and Helder assist us in our expansion. " Both are residents of Windsor.

Data Instincts has also recently contracted with Kathy Kent of Management Services, who will manage and process Licensing and Affiliate Agreements with on-line partners and Keith Smith of GraphicSmiths, for web development of its new Learning Center covering topics such as On-line Data Mining, Help Desks, Lists, Sales Force Automation (SFA), Fax and E-mail Broadcasting and more. "Response to the Learning Center Resource Directory has been beyond our expectations. This simple on-line service seems to have hit a nerve for small and mid-size companies " said Millan

For those unfamiliar with Customer Relationship Management (CRM) and eCRM (CRM applied to web sites); "The goal of CRM is to seamlessly integrate every area of your business that affects your customer: sales, marketing and customer service." explains founder, Mark Millan. "CRM allows you to implement a business model that ensures maximum satisfaction for your customers on and off line, and keeps you competitive and profitable."

Data Instincts, One to One Marketing Solutions, has a Consulting Services Group and on-line service team for small to mid-size organizations in CRM and eCRM since 1998. Data Instincts addresses the diverse aspects of Customer Relationship Management and guides organizations through integrating them into their operations. Clients include the Town of Windsor, Ch2m Hill, the City of Santa Rosa, and others.

For more information, call (707) 836-0300, e-mail or visit
Photos available upon request.