Contact: Mark Millan
Data Instincts
Phone: 707.836.0300


Data Instincts Recommends Best of Breed Online Learning Tools for Small and Mid-Size Companies


Windsor, CA -- January 9, 2001 -- Data Instincts announced today that it would feature on-line learning software tools and services on its free online Resource Directory, Data Instincts scrutinizes tools and services in the CRM (Customer Relationship Management), and eCRM industry before endorsing them to end users in its directory. The e-Learning tools listed are online educational trainers; content providers of Web-based training solutions and software tools to help small to mid-size companies participate in the increasing demand for online training. "Companies are trying to locate the right tools and services to rapidly train disparate office locations and sales forces," states Mark Millan, founder of Data Instincts. "These same tools are great for product launches and for teaching new applications to organizations spread out over large geographic areas."

According to WR Hambrecht & Co. analyst, Trace Urdan, the eLearning market is poised to explode, reaching $11.5 billion by 2003. "We've examined what's available in this category and have posted what we feel are the hot, reliable companies that can best meet the needs of small and mid-sized companies. Companies such as WorkForceIQ, Learnability and Headlight are specifically priced for smaller companies so they can reap similar benefits as the Fortune 1000." said Millan.

Companies like Charles Schwab and Intuit's QuickBooks, are using eLearning to serve their audiences. Small to mid-size businesses are realizing they can do the same thing to serve their clients and rapidly deploy new practices through out their organizations. "Our e-Learning listings will feature a selection of top-rated Trainers and Content Providers, offering off-the-shelf and customized Web-Based courses. We also plan to offer some trainings on-line through our affiliated ASPs," explains Laura Duty, Content Manager for Data Instincts.

About Data Instincts
Data Instincts is an on-line Resource Directory for small to mid-size companies seeking CRM & eCRM solutions. Data Instincts also has a Consulting Services Group. The Group uses services and software tools that are listed on the Data Instincts Directory; providing an active knowledge of the listings offered. Data Instincts is headquartered in Santa Rosa, California. Visit for more information. Clients include,,, and others.

For more information, call (707) 836-0300, e-mail or visit

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Photos available upon request.