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FOR IMMEDIATE RELEASE: September 13, 2010

WateReuse Association spearheads national water awareness effort

Unveiling of “A Thirsty Planet” website at WateReuse Association’s national convention September 12-15 in Washington, D.C.

WASHINGTON, D.C. — A major public outreach effort to promote education, understanding and acceptance of water reuse and desalination is being launched using a website that will serve as an information hub for the general public and non-industry audiences.

The WateReuse Association, unveiled the new website at its 25th annual WateReuse Association’s (WRA) Symposium held Sept. 12-15 in Washington, D.C.  

The URL address for the new site is:

“This is a big undertaking for our industry and will help achieve our goal of educating the public about the benefits of water reuse and desalination,” said Mark Millan, chair of the WRA’s Public Education & Outreach Committee, “We want to be able to reach out to a wide range of the public, such as teachers, students, environmentalists and community leaders considering these new water sources. We think ‘’ will do that.”  

The website will provide a variety of information on water reuse and desalination, including background information, frequently asked questions and educational tools on the “Water Cycle” that can be utilized by educators, the media and the general public.

The association has retained Krome Communications of Pittsburgh, Pennsylvania, to assist with messaging, branding, and development of the outreach effort, which includes print ads and a new tagline for WRA: “Sustainable Solutions for a Thirsty Planet.

Wade Miller, Executive Director of WRA, said, “This effort has been a couple of years in the making and we are pleased to finally introduce this comprehensive resource to help enlighten and bridge the knowledge gap on these innovative and sustainable water resources”.


The WateReuse Association is a national organization with the mission “to advance the beneficial and efficient use of water resources through education, sound science, and technology,” and is well known to water and environmental management agencies and governmental entities throughout the world.

The Association's membership consists of water agencies, public agencies, consulting firms, and local, state, and federal government agencies. WateReuse is involved in national advocacy, public education and outreach, and water reuse research.

For more information on the WateReuse Association please visit: